The Economist: Lightbulb

The Economist: Lightbulb

Interactive advertisement.

Advertising Agency: BBDO

Your rating: None Average: 8 (13 votes)

Comments

Submitted by abdul@creativeb... on Tue, 2005-09-20 13:36.

Just WOW!

Is there really some kind of sensor under that bulb?

ivan's picture
Submitted by ivan on Tue, 2005-09-20 14:01.

Yeah, there must be a motion detector. Cheap stuff and easy to build.

Submitted by eg (not verified) on Wed, 2006-08-16 05:39.

how does this ad work if no one walk pass while you are watching this ad or someone walk pass but no one watch this ad. good idea BUT NOT SALE.

Submitted by CurryJ on Thu, 2007-03-29 23:17.

Considering the fact that a massive stream of people would pass by that sign, it would rather unlikely to miss the idea, wouldn't it?

Submitted by Advertainment on Fri, 2007-03-30 06:46.

Nigel Roberts rocks!!!

Submitted by Rene Fractal on Fri, 2007-06-08 20:54.

Clever. Good idea.

Submitted by me myself and irene on Wed, 2007-10-17 16:21.

Kudos BBDO! Awesome.