There are many 'hot potato' issues in the world at any given time. The Economist does not shy away from providing insight and opinion on these issues and wants to spark discussion about them as well. The 'Hot Potato truck' serves to provide free hot potatoes with toppings to anyone who would like one. Each one is labeled with an issue such as 'same sex marriage' or 'Gun Control,” literally placing ‘hot potato’ issues into the hands of The Economist’s target readers.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director / Art Director: Jean Robaire
Creative Director / Copywriter: Kara Goodrich
Print Producer: Mike Musano
Junior Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab
Vendor: Vending Trucks, Inc.