The Economist: Brain balloon

The Economist: Brain balloon

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Directors: Frank Anselmo, Jayson Atienza
Photographer: Billy Siegrist

Your rating: None Average: 5.5 (4 votes)

Comments

Corbeen's picture
Submitted by Corbeen on Thu, 2007-07-12 02:27.

nice idea

Submitted by willtodo on Thu, 2007-07-12 02:51.

funny

Submitted by futura on Thu, 2007-07-12 02:56.

and again, good idea :)

Submitted by twelve_noon on Thu, 2007-07-12 03:08.

mind-blowing

Submitted by Shaka_Zulu on Thu, 2007-07-12 03:54.

Oh no! You will not believe this...i had the same idea for a Penis Enlargement Clinic. That's an amazing idea! Big up guyz...

Submitted by Brainsugar on Thu, 2007-07-12 04:06.

You have seen the great price at cannes? You won't believe it but I had exactly the same idea...
Too bad, isn't it? ;-)))

Submitted by TopJeff on Thu, 2007-07-12 08:12.

You could also distribute them in pairs to promote breast enhancement.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Adaddicted's picture
Submitted by Adaddicted on Thu, 2007-07-12 03:59.

I won't believe until you send it here ( i mean your work). ; )

withalltherespects

Submitted by Kateter on Thu, 2007-07-12 04:05.

great!

Submitted by ROCK PIG on Thu, 2007-07-12 04:46.

A good idea.

I always groan when I see an Economist ad these days, this one's funny cos, whilst its clever, its also daft.

-----------------------------
'Say it right, then say it great' - Hey Whipple! Squeeze this!

Submitted by bizknees (not verified) on Thu, 2007-10-04 21:45.

I think you mean,'say it straight, then say it great'

picturejockey's picture
Submitted by picturejockey on Thu, 2007-07-12 06:05.

The first thought that crosses my mind is a condom

http://www.navinharish.org/

Submitted by standards on Thu, 2007-07-12 07:25.

brain haemorrhage?

Submitted by Deco on Thu, 2007-07-12 09:10.

Been done before, by Dez Brasil for Carta Capital Magazine

http://adsoftheworld.com/media/print/carta_capital_magazine_brain

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2007-07-12 09:55.

Yep, checked it, right u r!

Submitted by bknowlden on Thu, 2007-07-12 10:09.

This execution is a little better and more relevant, but knowing the award competitions, this will win at CANNES next year or ONE show or something.
--
brandon

www.brandonknowlden.com

Submitted by ROCK PIG on Fri, 2007-07-13 04:21.

What a shame, this execution is better but its the same idea, theft! (or maybe coincidence)

Submitted by Pegoretti on Thu, 2007-07-12 13:27.

Again?

Submitted by tikko on Thu, 2007-07-12 13:36.

made in brazil this other -10/10

Submitted by maicol on Thu, 2007-07-12 14:36.

Esta idea ya fue creada antes. Mal BBDO NY!!!

Submitted by Rene Fractal on Thu, 2007-07-12 19:45.

Is it possible to tell the story with just one balloon shot? I think that will look better (visually and storytelling).

Submitted by Rog on Thu, 2007-07-12 20:32.

Used this idea for a regional Australian University Open Day... in 1997.
And THAT was in homage to an Oz 'ínflated egos' print ad. Hmmm.

>>>> That's not an ad. THIS is an ad.

Submitted by johnnie257 on Fri, 2007-07-13 09:54.

I saw this Economist idea way before that Brazilian ad. Just because something is posted on Ads of the World 1st doesn't mean it was produced first. Besides this seems to be a real balloon whilst the Brazilian thing was a print ad. Heard this won Gold at the One Show.

I give the Economist all the respect. I think this is the best idea they've ever produced.

Never seen a conceptual balloon before. Amazing and I wish I did it.

Submitted by Username on Mon, 2007-07-16 19:21.

the economist fill your brain with air?

Submitted by hadrianapolis on Wed, 2007-07-18 08:43.

Nice work.

Submitted by Re (not verified) on Wed, 2007-07-25 07:38.

So Economist readers are airheads.hmm...

Submitted by nat on Fri, 2007-08-17 08:51.

Realy nice. Simply and clear.