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The Economist: Brain balloon

The Economist: Brain balloon
Your rating: None Average: 8.1 (16 votes)

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Directors: Frank Anselmo, Jayson Atienza
Photographer: Billy Siegrist

32 Comments

Corbeen's picture 989 pencils

nice idea

willtodo's picture 29 pencils

funny

futura's picture 148 pencils

and again, good idea :)

twelve_noon's picture 615 pencils

mind-blowing

Shaka_Zulu's picture 118 pencils

Oh no! You will not believe this...i had the same idea for a Penis Enlargement Clinic. That's an amazing idea! Big up guyz...

Now... inspire me!

Brainsugar's picture 1541 pencils

You have seen the great price at cannes? You won't believe it but I had exactly the same idea...
Too bad, isn't it? ;-)))

TopJeff's picture 487 pencils

You could also distribute them in pairs to promote breast enhancement.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Adaddicted's picture 3417 pencils

I won't believe until you send it here ( i mean your work). ; )

withalltherespects

Kateter's picture 2040 pencils

great!

A. J. SMITH's picture 2850 pencils

A good idea.

I always groan when I see an Economist ad these days, this one's funny cos, whilst its clever, its also daft.

-----------------------------
'Say it right, then say it great' - Hey Whipple! Squeeze this!

bizknees's picture

I think you mean,'say it straight, then say it great'

picturejockey's picture 630 pencils

The first thought that crosses my mind is a condom

http://www.navinharish.org/

standards's picture 22 pencils

brain haemorrhage?

Deco's picture 2 pencils

Been done before, by Dez Brasil for Carta Capital Magazine

http://adsoftheworld.com/media/print/carta_capital_magazine_brain

LeeHarvey's picture 3087 pencils

Yep, checked it, right u r!

bknowlden's picture 3676 pencils

This execution is a little better and more relevant, but knowing the award competitions, this will win at CANNES next year or ONE show or something.

A. J. SMITH's picture 2850 pencils

What a shame, this execution is better but its the same idea, theft! (or maybe coincidence)

Pegoretti's picture 4 pencils

Again?

tikko's picture 48 pencils

made in brazil this other -10/10

maicol's picture 44 pencils

Esta idea ya fue creada antes. Mal BBDO NY!!!

Rene Fractal's picture 1430 pencils

Is it possible to tell the story with just one balloon shot? I think that will look better (visually and storytelling).

Rog's picture 6110 pencils

Used this idea for a regional Australian University Open Day... in 1997.
And THAT was in homage to an Oz 'ínflated egos' print ad. Hmmm.

>

>>>> That's not an ad. THIS is an ad.

johnnie257's picture 2 pencils

I saw this Economist idea way before that Brazilian ad. Just because something is posted on Ads of the World 1st doesn't mean it was produced first. Besides this seems to be a real balloon whilst the Brazilian thing was a print ad. Heard this won Gold at the One Show.

I give the Economist all the respect. I think this is the best idea they've ever produced.

Never seen a conceptual balloon before. Amazing and I wish I did it.

Username's picture 153 pencils

the economist fill your brain with air?

hadrianapolis's picture 673 pencils

Nice work.

Re's picture

So Economist readers are airheads.hmm...

nat's picture 4 pencils

Realy nice. Simply and clear.

Guest's picture
10

Awesome! Best Economist idea ever hands down!

Guest's picture
10

Wow! I agree 100%
It's by far the best idea The Economist has ever done.
And that says a lot since they've done some truly great ones.
I want one. Where can I get one?

Guest's picture
10

How this piece does not have a perfect 10 rating is the mystery to me.
This rating system is a bunch of bull. People and their friends vote
for each other to push up the ratings I'm sure.

This is the most conceptually & executionally sound pieces I've ever seen.

Perfect. Perfect. Perfect. I agree. It is by far the best thing the Economist
has ever done in their history, hands down. Good call.
How do I get one? Anyone from BBDO, can I have one?

This one is an 11 in my book!

theinspector's picture 123 pencils
10

No wonder why I liked that computer monitor kids day stunt so much. It's the same people who did this.
Way to go!

Guest's picture

Where can I buy one of these brains?

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