September 2009
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The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. The 14-week province-wide campaign, which began running on June 1st and will continue to just after Labour Day, is the first in a multi-year social marketing campaign. The multiple executions in the campaign drive traffic to, a site designed in the blog form that encourages visitors to post comments and engage in discussions on the preventable injury stories posted on the site. Each year, a staggering 400,000 British Columbians are injured, and another 1,200 killed as a result of predictable and preventable injuries. Every hour of every day, 47 people in B.C. suffer a preventable injury as a result of drowning, falls, poisonings, motor vehicle crashes and other activities. Preventable injuries are the leading cause of death for British Columbians between the ages of one and 44, and claim the lives of more children in the province than all other causes combined.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Vice President / Managing Director: Pauline Hadley-Beauregard
Creative Director: Liam Greenlaw
Art Director: Kyle Scotland
Copywriters: Liam Greenlaw
Agency Producer: Karen Brown
Digital Producer: Liv Hung
Media Agency Company: Wasserman + Partners
Media Planner: Andeen Pitt, VP, Wasserman + Partners
Production Company: Charlie Mother Charlie, Vancouver
Director: Liam Greenlaw
Director of Photography: Stewart Whelan
Executive Producer: JC Doucet
Editor and company: Matthew Griffiths at Cycle Media
Audio Post-Production Company: Wayne Kozak Audio Productions

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Honest Dave's picture
Honest Dave
233 Activity Scores

MAYBE this will prevent THIS kid from running into traffic, but it won't stop him from getting beat up for wearing such a lame backpack.


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