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The Commonwealth Bank: Bob & Doreen

Online banking can be a challenge for many, but not with the Commonwealth Bank's online banking platform NetBank. To promote this message, the white agency placed a loveable senior couple and their lounge room in a local shopping mall to demonstrate NetBank's simple functionality to passers by. Together Bob and Doreen show just how easy online banking can be for absolutely anyone.

Advertising Agency: The White Agency, Sydney, Australia
Executive Creative Director: Darwin Tomlinson
Associate Creative Director / Copywriter: Marcus Tesoriero
Agency Producer: Rhadi Bryant
Editor: Bernadette Murray
Director: Dan Ilic
Published: December 2011

13 comments

Hadrons's picture
Hadrons
5991 pencils

brilliant idea, the generational role-reversal is quite effective & friendly :-)
Lovely couple.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
34103 pencils

Lovely

Reem21's picture
Reem21
31 pencils

CUTE!!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Gorgeous strategy. Sweet execution. Lovely casting.

The Jobless Writer
Will Think for Salary

sintra's picture
sintra
699 pencils

Nice one .

jponino's picture
jponino
601 pencils

very good :) of course, the hypothetical customers are probably actors, but the idea of using old people (who're supposed to be the worst to get how works online banking ) to explain how simple it is to use is brilliant :)

Nike Diesel's picture
Nike Diesel
13389 pencils

Excellent casting.

khronos's picture
khronos
998 pencils

nice !

Lazarus's picture
Lazarus
1538 pencils

It's a new way to look at promotional sales people.

Saatchifan's picture
Saatchifan
24 pencils

Absolutely wonderful!

marcus.tes's picture
marcus.tes
3 pencils

Great

Kikin's picture
Kikin
210 pencils

Actors are everything here.

Think. Then think again.

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