Clothing was placed at bus shelters in conjunction with posters to promote the TV series The Power Of One, in which renowned Hypnotist Peter Powers got people to carry out outrageous tasks under hypnosis. An innovative form of typography was used in the poster to make the type appear to move.
Agency: Three Drunk Monkeys
Art Directors: Justin Drape, Sam Chappell
Copywriters: Scott Nowell, Nick Morrissey