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Published/Aired: 
May 2014
Description: 

Ambient advertisment created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriter: Kelly Finnamore
Art Director: Christian Buer
Photographer: Instil Productions

Comments (3)

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Highest Rated

fezz's picture
fezz

Very different. One just shows an upside down bottle. The other (the ad in question) used refraction to make the bottle appear upside down. No one owns the classic ship in a bottle reference. In fact, I've seen dozens of variations. If you can find a new way to twist something, all the power to you. Nice concept.

scamhandler's picture
scamhandler
Activity Score 84

It's basically a more complicated version of this. http://www.bestadsontv.com/ad/59051/Maritime-NZ-Bottle

fezz's picture
fezz

Very different. One just shows an upside down bottle. The other (the ad in question) used refraction to make the bottle appear upside down. No one owns the classic ship in a bottle reference. In fact, I've seen dozens of variations. If you can find a new way to twist something, all the power to you. Nice concept.

adri10288's picture
adri10288
Activity Score 337

Amazing. Love this concept.

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