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The bet

Published/Aired: 
June 2007
Description: 

Cannes Lions 2007 Promo Winner

Cannes Lions 2007 Promo Winner

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Roy Meares
Creative Directors: Robin Powell
Art Director: James Bowman
Copywriter: Tom Paine
Account Manager: Alexandra Hamilton
Account Director: Donna Richardson
Strategist: Paul Hickey
Production: Nick Barnes, Matt Holmes, Daniel Lee
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Roy Meares
Creative Directors: Robin Powell
Art Director: James Bowman
Copywriter: Tom Paine
Account Manager: Alexandra Hamilton
Account Director: Donna Richardson
Strategist: Paul Hickey
Production: Nick Barnes, Matt Holmes, Daniel Lee

Comments (5)

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Highest Rated

reagan.nism's picture
reagan.nism
Activity Score 618

This ad absolutely doesn't deserve the award. Even the most boring ad that won an award here is much exciting that this? 0/10 if I could

Minimum's picture
Minimum
Activity Score 1490

A sad day in advertising when a chain letter gets a Lion
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Agreed indeed. Ears, ears.

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It's only an ad.

scarfinati's picture
scarfinati
Activity Score 843

And MEN are pigs?

RT3's picture
RT3
Activity Score 66

Yes we maybe pigs at moments yet you love it at times, any way this viral campaigns desirves props. I expected the sells to increase a bit more; nevertheless, I'm sure the client was happy with the results.
RT3

reagan.nism's picture
reagan.nism
Activity Score 618

This ad absolutely doesn't deserve the award. Even the most boring ad that won an award here is much exciting that this? 0/10 if I could

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