The Apprentice: Termination letter

To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.

Agency: Ogilvy & Mather, Malaysia
Creative Director: Daniel Comar
Art director: Mag's Lim
Copywriter: Daniel Loo
Photographer: Alan Dang