The Annual Canadian Cheese Rolling Festival: Mirror

In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman
Released: July 2009

6 comments

dsklan's picture
dsklan
1925 pencils

like the times "man of the year" mirror

Peterrr's picture
Peterrr
108 pencils

done many times...

Wordnerd's picture
Wordnerd
6662 pencils

... since The Big Lebowsky

alexander_bickov's picture
alexander_bickov
3279 pencils

That border could be more shiny

Guest's picture
Guest

A cheese ad in the toilet? That just screams “who cut the cheese?” jokes!

Guest's picture
Guest

done 1000 times, please guys....go back to work.

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