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The Akanksha Foundation: Classroom Mumbai

On Teacher's Day, while everyone was celebrating their teachers, Akanksha's kids went out looking for theirs.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Creative Directors: Kiran Antony, Shahrukh Irani
Art Directors: Rakesh Jha, Aishik Sengupta
Copywriters: Jigar Fernandes, Parth Gadhia, Harshad Salian
Photographers: Saish Kambli, Gireesh Sharma
Additional credits: Raaj Ananda Chakravarty, Mohit Chatterjee, Ashwin Surve, Shiva Verma, Manohar Nayak, Sofia Ashraf
Published: September 2012

15 comments

morse's picture
morse
15922 pencils

What's really amazing that people actually stopped to teach. Who has time for this?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

adnut's picture
adnut
147 pencils

this is beautiful.

tirthomitro's picture
tirthomitro
2752 pencils

Well Done Again, Ogilvy!!!

they showed me a picture & i laughed
dignity has never been photographed

ItMatters's picture
ItMatters
2171 pencils

Brilliant. It warms my heart too.

VampAd's picture
VampAd
1153 pencils

Congratz.

emiliete's picture
emiliete
646 pencils

Very very good, and very emotive.

bate_palmas's picture
bate_palmas
1479 pencils

I don't want to hamper the excitement. I think it's beautiful and very emotive (if only the video).

Nonetheless I have to ask: does this really inspire would-be teachers with the confidence they're looking for? I can't see how.

adnut's picture
adnut
147 pencils

Point. But there are thousands sitting on the fence thinking if they can or cannot teach kids, especially slum kids, in a classroom setting. If an experience like this pushes a few of them on, why not. And the free PR always helps :) I support an ngo that's into child care n education too, hence I can relate to this. But you're right this can't convert everyone.

kleenex's picture
kleenex
28787 pencils

Brilliant!!!

OkGo's picture
OkGo
61 pencils

Brilliant. loved it :D !!!!!!!!!!!!!!

Owolawi's picture
Owolawi
1480 pencils

Creativity can solve anything...terrific activation.

rayanSwan's picture
rayanSwan
34 pencils

one full package!! that is awesome!!

catamantis's picture
catamantis
133 pencils

great work guys

crazy for creation....

habib79in's picture
habib79in
116 pencils

This is Awesome..
I wish to see education in the Free Air for Free & for Everyone..
My Country has lots of talent but still waiting for good teachers and good education mostly in villages and towns..I still remembered & I won't forget the dialog for the old Bollywood Movie - DOSTI 1964.. "I heard Education is Free in Foreign country..When we will be able to get FREE EDUCATION?" WHEN its 2013..

rameshbfa's picture
rameshbfa
51 pencils

beautiful..:-)

Sincerely

Ramesh Kadiyala

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