Advertisement

The $73,000 bar tab

Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: Ogilvy Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9

Comments (30)

Log in or register to post comments

Highest Rated

youngilvy's picture
youngilvy
Activity Score 142

agree

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great campaign

pez's picture
pez
Activity Score 1804

REALLY GREAT CAMPAIGN! Congrats!!!

KubaLibre's picture
KubaLibre
Activity Score 78

I like the idea, but I am not sure how many people are not gonna switch from "I am pissed" to "I understand"... plus when the night is busy, bartenders will switch from "I understand" to "I am pissed very fast...

imagineit's picture
imagineit
Activity Score 550

this is fantastic but people still thought it was a joke. This will be a battle we will fight forever and a day!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Normal bar tabs to me.. ;-)

R U serious's picture
R U serious
Activity Score 416

Ok, now imagine a customer who sees this and dies in the way home? ... it wouldn't be as cool right?

It's funny how creatives get opportunistic near the festivals.

Say my name, say my name...

comandohector's picture
comandohector
Activity Score 6

It's simple, but it`s amazing. Great job...

atb2005's picture
atb2005
Activity Score 13557

Great job indeed. Better than airing commercials, which may not even be viewed. Whether people would heed the message is a moot point, but that's the case with nearly all public interest campaigns. The only thing you can do is keep educating the public. Still, this is a great campaign in that it is cost effective and engaging (forces you to take a moment to think). If it wasn't for those "opportunistic" creatives, we'd be stuck with the same old.

harryposter's picture
harryposter
Activity Score 322

diamond

LeroyChristian's picture
LeroyChristian
Activity Score 392

awesomeee!!! very smart

Paloma's picture
Paloma
Activity Score 531

Congratulats guys!

Ameya's picture
Ameya
Activity Score 42

Excellent, well thought through and smart campaign..

Jaia's picture
Jaia
Activity Score 2

Love it!!!Congrats!

Guest's picture
Guest

I love the idea it's greatssss........

Guest's picture
Guest

Best of the show!!!

Guest's picture
Guest

Brilliant! A++

Guest's picture
Guest

hehehehe :) love it!
hope no bartender was assaulted during the campaign!!! :)

Guest's picture
Guest

Simple but nice idea...easy to apply and low on cost...works well for the specific bar...

Guest's picture
Guest

Well done guys. Congrats

Guest's picture
Guest

"Bro, $ 22,000?" lol

picktokyo's picture
picktokyo
Activity Score 1404

"bro $22,000?" that was a lol

prs's picture
prs
Activity Score 210

Great concept. Think it should go worldwide.

Don't follow the herd - be yourself!

Guest's picture
Guest

good one

velle's picture
velle
Activity Score 1550

GOLD

Guest's picture
Guest

great concept, and great idea

Guest's picture
Guest

wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow!!!!!!

Fryzero's picture
Fryzero
Activity Score 36

FAKIN GENUIS YET CREATIVE

Mr. Green's picture
Mr. Green
Activity Score 114

Spectacular idea!

clavelle's picture
clavelle
Activity Score 54

Excellent idea and execution

youngilvy's picture
youngilvy
Activity Score 142

agree

Advertisement