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Tetley Infusions: Break Your Routine

Advertising Ageny: john st, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Director: Kyle Lamb
Agency Producer: Mavis Huntley
Account Services: Rena Bast, Joelle Woodruff
Brand Experience / Planning: Allison Coggins, Shari Walczak
Director: Hard Citizen
Production Company: Hard Citizen
Exec Producer: Jacinte Faria
Head of Production: Nick Sorbara
Line Producer: Nick Sorbara
Director of Photography: Gurjeet Mann
Editorial: Chris Murphy / Relish
Audio House: Grayson Matthews
Aired: July 2011

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10 comments

kleenex's picture
kleenex
26920 pencils

oh man what a different idea. Where were the females though???

AdBuzzer's picture
AdBuzzer
1168 pencils

A nice stunt, but it's hard to understand what is the connection with the brand? What was it supposed to communicate?

atb2005's picture
atb2005
13567 pencils

Agreed. There is absolutely no connection whatsoever. Too bad, because the stunt was fun. This may work for some other brand. Tea? Absolutely not.

Nike Diesel's picture
Nike Diesel
13339 pencils

My thoughts exactly.
There is absolutely no connection whatsoever.

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice one.
Could have done with a dash of Tetley branding, somehow.
Drop a box in with their shopping?

Will Think for Salary

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like the thought.

"If you are irritated by every rub, how will you be polished?"
— Rumi

freddrich's picture
freddrich
10 pencils

Sweet ideia but...personaly I would hate to "carry" a guy behind me while i´m shopping.

Glut's picture
Glut
3947 pencils

@freddrich very true!

Lawson Hembree's picture
Lawson Hembree
456 pencils

Great idea and works well for...Cousin's Market. Like everyone above has said: "What does this have to do with Tetley?"

9 stars for the personal shoppers - 5 stars for not connecting with the Tetley brand = 4 stars

Vision_Vi's picture
Vision_Vi
104 pencils

Exactly! In fact I thought at first that this was for Cousin's Market.

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