Break Your Routine

Agency Network: 
July 2011

Routine Experiment #1


Ambient advertisment created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Advertising Ageny: john st, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Director: Kyle Lamb
Agency Producer: Mavis Huntley
Account Services: Rena Bast, Joelle Woodruff
Brand Experience / Planning: Allison Coggins, Shari Walczak
Director: Hard Citizen
Production Company: Hard Citizen
Exec Producer: Jacinte Faria
Head of Production: Nick Sorbara
Line Producer: Nick Sorbara
Director of Photography: Gurjeet Mann
Editorial: Chris Murphy / Relish
Audio House: Grayson Matthews

Comments (10)

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kleenex's picture
Activity Score 49058

oh man what a different idea. Where were the females though???

AdBuzzer's picture
Activity Score 1174

A nice stunt, but it's hard to understand what is the connection with the brand? What was it supposed to communicate?

atb2005's picture
Activity Score 13557

Agreed. There is absolutely no connection whatsoever. Too bad, because the stunt was fun. This may work for some other brand. Tea? Absolutely not.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

My thoughts exactly.
There is absolutely no connection whatsoever.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nice one.
Could have done with a dash of Tetley branding, somehow.
Drop a box in with their shopping?

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture
Activity Score 989

like the thought.

"If you are irritated by every rub, how will you be polished?"
— Rumi

freddrich's picture
Activity Score 10

Sweet ideia but...personaly I would hate to "carry" a guy behind me while i´m shopping.

Glut's picture
Activity Score 3935

@freddrich very true!

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Great idea and works well for...Cousin's Market. Like everyone above has said: "What does this have to do with Tetley?"

9 stars for the personal shoppers - 5 stars for not connecting with the Tetley brand = 4 stars

Vision_Vi's picture
Activity Score 104

Exactly! In fact I thought at first that this was for Cousin's Market.