Testicular Cancer Awareness Campaign: Check Them
Be Bold, Check Them!
Raising awareness for testicular cancer, using new media channels.
Advertising Agency: McCann Erickson Skopje, Macedonia
Creative Director: Ivica Spasovski
Art Directors: Ivica Spasovski
Copywriter: Ivica Spasovski
Photographer: Tomislav Maric, Boro Rudic
Additional credits: Ilija Iko Karov, Aleksandar Achko Krstevski, Verigo
Published: September 2008
13 Comments
I'm not to sure about the eggs, but good campaign and guess it turned out to be really effective. Chapeau!
Better check mine now... lol
http://jackmancer.com/
http://twitter.com/jackmancer/
I would prefer a female hand please
i like.. i like...
:::J:::
I think this make guys feel unconfortable. But i most say is effective.
the line should be
BE BOLD
LET'S HOLD
nice and helpful
| Everartz |
cool one!!! hands on..lol!!!
Good campaign.
Though, I haven't seen much of it around Skopje...but well thought out.
Works even better if you know how poor we are in ambient advertising in Macedonia.
Works for me, great stuff.
I agree with 'Silvi', it´s possible to make the target unconfortable. But I like very much the eggs stamp.
I'm sorry folks. I had to delete the political comments!
effective
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~ Quite obviously, I have gathered no moss ! ~
mc can is probably only ad agency actually doing something in macedonia....
effective and quite hilarious..
so.. anyone know how to detectt the cancerous testicles. i can't read the phamplets,, it's too small..
like lumps? uneven size? square balls?
:::J:::