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Terminix: Live Cockroach Billboard

Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard. Every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun.

Advertising Agency: Agency: Publicis, Dallas, USA
Via: creativecriminals

9 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

They just sit in there? Maybe a live product demonstration would be a lot cooler.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

No other copy besides the roach letters? What was the thinking behind that?

YJ's picture
YJ
372 pencils

Check out the .37 second mark. There's some copy and a Terminix logo.

atb2005's picture
atb2005
13567 pencils

This is not the Banrock Station live bee board. Roaches vs. Bees.

TommyO's picture
TommyO
1866 pencils

I would crack the boxes.
Would make a much more intimidating display.

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

Terminix!

dadada's picture
dadada
1720 pencils

message 100% memorisable

Everybody is creative, be yourself.

liveinaday's picture
liveinaday
61 pencils

Where's WWF?

Wordnerd's picture
Wordnerd
6660 pencils

asses

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