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Live Cockroach Billboard

Agency: 
Published/Aired: 
March 2011
Description: 

Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard. Every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun.

Advertising Agency: Agency: Publicis, Dallas, USA

Comments (9)

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Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

asses

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

They just sit in there? Maybe a live product demonstration would be a lot cooler.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

No other copy besides the roach letters? What was the thinking behind that?

YJ's picture
YJ
Activity Score 374

Check out the .37 second mark. There's some copy and a Terminix logo.

atb2005's picture
atb2005
Activity Score 13561

This is not the Banrock Station live bee board. Roaches vs. Bees.

TommyO's picture
TommyO
Activity Score 1866

I would crack the boxes.
Would make a much more intimidating display.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Terminix!

dadada's picture
dadada
Activity Score 1720

message 100% memorisable

Everybody is creative, be yourself.

liveinaday's picture
liveinaday
Activity Score 61

Where's WWF?

Wordnerd's picture
Wordnerd
Activity Score 6692

asses

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