Terminix: House

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle
Production Company: See Pictures
Published: May 2009

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18 comments

Davosk's picture
Davosk
4833 pencils

This is very extravegant. Also looks fake.

ivan's picture
ivan

If this is done for real I think it's amazing. Even if they didn't do it, still a great idea.

Ivan Raszl, admin of AotW

andrej dwin's picture
andrej dwin
939 pencils

sorry, but disagree.
the number of ppl who might see it and read that sign is minimal. perhaps if you got it on news it might get you some results, but else it's just a way to spend a ton of money to impress a couple hundred (at best) people.
also, it sure screams "photoshoped" and we should keep a clear distinction between real work, scams and ideas that never even made it anywhere.

AdArena: Sex Sells
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ivan's picture
ivan

I agree. As you suggested the documentation of the ambient will bring more publicity than the original idea.

Whether it's real or not and making a distinction... well, that's a huge issue in advertising. Does it qualify as "ran" if I put a post stamp size ad in the last page of a paper with a circulation of 300 copies?

Ivan Raszl, admin of AotW

CurryJ's picture
CurryJ
955 pencils

Definitely ambient-worthy!!!

================================================
I think; therefore I am

KESHAV's picture
KESHAV
149 pencils

good idea

Guest's picture
Guest

So tired of ambient ads that two dozen people see. Would be cooler if they had some google earth tie-in or something that could at least make it accessible to a larger audience. Surely not worth the money.

Guest's picture
Guest

It absolutely gets the idea across in one glance. Good execution doesn't have to be complex.

bknowlden's picture
bknowlden
3647 pencils

Agreed, really cool idea. Just looks a bit rough.

Guest's picture
Guest

totally fake

Guest's picture
Guest

Target market: award juries. It will be seen by more of them than the public.

just write's picture
just write
653 pencils

funny but exaggrated approach forced one

alexander_bickov's picture
alexander_bickov
3279 pencils

And near houses ?...

Guest's picture
Guest

Not commenting on idea, but SURELY you can all tell its photoshopped?

surely.

Guest's picture
Guest

Unless it is explained how that window has its own light source in order to be so white, this is Photoshopped. It's not a bad pitch for an ambient design though. I believe it enlightens the general public on the problems termites can cause, because a lot of people take them for granted.

Bob08's picture
Bob08
749 pencils

Space termites I suppose.

senindadb's picture
senindadb
15 pencils

great ....... ambient seem to be the best way to communicate such a brand like this. It was success i guess.

senindadb's picture
senindadb
15 pencils

great ....... ambient seem to be the best way to communicate such a brand like this. It was success i guess.

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