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Termination letter

Published/Aired: 
November 2006

Tags

Description: 

To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.

Advertising Agency: Ogilvy & Mather, Malaysia
Creative Director: Daniel Comar
Art director: Mag's Lim
Copywriter: Daniel Loo
Photographer: Alan Dang

Comments (15)

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Highest Rated

ivanlim's picture
ivanlim
Activity Score 262

good luck at kancils tonight, guys.
if this wins, buy me a beer!!!

popdistortion's picture
popdistortion
Activity Score 1592

Funny.

nemesis's picture
nemesis
Activity Score 765

Hahahahaha, very funny direct marketing. Love it!

Mo's picture
Mo
Activity Score 648

Hehe..funny .
Hey but by the way, what happens if that person really got fired that day! :-O
NIce DM.

Madvertizer's picture
Madvertizer
Activity Score 4

Love this one. I already see the somewhat suprised faces of the recipients.

debu purkayastha's picture
debu purkayastha
Activity Score 84

very cool... guys shitting in their panties!!!

nish's picture
nish
Activity Score 96

Mate, guys don't normally wear panties. Perverts do.

njae's picture
njae
Activity Score 68

contender for guerrilla ad of the year. amazing job, o&m malaysia.

god4me66's picture
god4me66
Activity Score 10

Nish, did u just infer that Thoda is a pervert? ANYWAY, IT'S A GOOD DIRECT MARKET

nish's picture
nish
Activity Score 96

ANYWAY, IT'S A GOOD DIRECT MARKET

I didn't get that?

Desi's picture
Desi
Activity Score 1052

I would have made 'you are fired' in small font size just to make it look real...
But very nice idea.

god4me66's picture
god4me66
Activity Score 10

I meant Direct Marketing, Nish.

nish's picture
nish
Activity Score 96

Alright, I got it now. Thanks.

ryanfluet's picture
ryanfluet
Activity Score 105

smart.

lara's picture
lara
Activity Score 114

gr88888888888 just like d way of marketing inspirational

ivanlim's picture
ivanlim
Activity Score 262

good luck at kancils tonight, guys.
if this wins, buy me a beer!!!

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