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Termination letter

Published/Aired: 
November 2006
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Description: 

To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.

Advertising Agency: Ogilvy & Mather, Malaysia
Creative Director: Daniel Comar
Art director: Mag's Lim
Copywriter: Daniel Loo
Photographer: Alan Dang

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ivanlim's picture
ivanlim
262 Activity Scores

good luck at kancils tonight, guys.
if this wins, buy me a beer!!!

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