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Terapia Ranbaxy: Aspacardin
Take shocks without palpitations!
In Romania, when you enter the lobby of a block of flats you find a board with all printed payments for every apartment (water & heat).
Agency: Propaganda, Bucharest, Romania
Creative Director: Dan Moldovan
Art Director: Mihai Gheorghiu
Copywriter: Paul Cioran
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Comments
Must be a Romanian thing.
i like the letter boxes they look very cool.
it's a new media / innovative media thing. They went to the blocks of flats and placed the product in relation with the payments that people had to do. People are poor in Romania and every big bill gets your heart pumping. Aspacardin calms your heart. It won an AdPrint award.