Tennis Masters Cup: Racket
The fastest server generate over 560 Newtons. Enough force to propel a human skywards.
Experience the best tennis at the tennis masters cup 2006.
Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, James Lee, Raymond Chin
Copywriters: Sharon Xu, Zhang Yunfan, Nemo Jiang
Art Directors: Kent Lu, Kenith Cao, Congzi Xia
Comments
Very nice, any credits available other than the agency (i.e. designer, director)?
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http://www.councilc.com/
I added the credits.
Good one.
Nice, looks like loads of fun! Not many people around though...
Fail Harder.
Wonderfull.
le bu
Cute
doesn´t look real
mybe that's why there are so few people aound
It's real.
We have the press coverage to prove it.
C'mon guys, keep the faith in real work being decent.
Good thinking. but mind your language; the right word is "serves" but "server"
ATH
(Always Trigger-Happy)
Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?
slimseni - er no, its correct in the ad.
a player "serves" a tennis ball.
its great to see work coming out of china without the creatives getting sacked for it! good stuff.
pity the man in the green suit. Must have starve for this job.
Can someone tell me where this ad comes from? magazine? newspaper? What media vehicle was used and what target markets was this trying to reach?
and when this ad came out?
Thanks!
It was a special build ambient stunt done in Shanghai to promote the Shanghai Tennis Masters Cup.
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