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Glory

Agency: 
Published/Aired: 
February 2012
7214

GLORIA = GLORY - Telefónica Telecom

Description: 

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.

Ambient advertisment created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

Comments (5)

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ega118's picture
ega118
Activity Score 7

!!!!!

VampAd's picture
VampAd
Activity Score 1151

c'monnnn

shekai's picture
shekai
Activity Score 27

When I was young I listen to the radio, waiting for this kind of song
so sweet !

alilatifafakhry's picture
alilatifafakhry
Activity Score 56

WOW!!!!

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