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Ultra violet light

Agency: 
Published/Aired: 
June 2010
Description: 

Ambient advertisment created by Canvas, South Africa for Teeth Whitening Strips, within the category: Health.

Teeth Whitening Strips
For a 60% brighter smile

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Designer: Jenna Pallent
Account Managers: Jackie st Clair Moor, Zarah Nassbaum

Comments (14)

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Highest Rated

Guest's picture
Guest

the point of all adverts are to get a better response rate. not just to make it fun.

Hiperion's picture
Hiperion
Activity Score 3138

students work?

Guest's picture
Guest

Good work.

Critic's picture
Critic
Activity Score 271

why only 60%?

capywriter's picture
capywriter
Activity Score 5509

100% would be quite overpromising, don't you think? ;)

Critic's picture
Critic
Activity Score 271

:(

RajToo's picture
RajToo
Activity Score 134

Packing the layouts with agency folk reeks of scam guys.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Wonder what the response rate was on this.

Guest's picture
Guest

Are you a client! :-P

Guest's picture
Guest

Who are you? The client? :-P

Shadow Ops's picture
Shadow Ops
Activity Score 148

Response rate...nerd. This is really missing the point of ambient work..that aha "that's fun" moment.

Let's keep advertising fun

Guest's picture
Guest

the point of all adverts are to get a better response rate. not just to make it fun.

RajToo's picture
RajToo
Activity Score 134

Got to agree with guest, come on Shadow Ops, if you want work like that, go back to college.

TommyO's picture
TommyO
Activity Score 1866

Purple-ing your teeth, you mean.

Ya's picture
Ya
Activity Score 161

its gonna show how much nicer your smile would be with whiter teeth which will make you consider getting the product, its perfect.

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