Teatro Procópio Ferreira: Cruel Mirror

Advertising Agency: Escala, São Paulo, Brazil
Creative Director: Getulio Albrecht
Art Director: Silvio Moreno
Copywriter: Heitor Bisi
Producers: Gabriela Grazziotin, Mafê Massoni
Media: Raphael Correa
Account Director: Dida Dourado
Account Manager: Cristiane Andrighetti
Art Buyer: Marina Pimentel
Photographer: Dulla
Image Retouch: Digital Imagens Perfeitas
Published: June 2010

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13 comments

Guest's picture
Guest

Great !

Roshan Quintus's picture
Roshan Quintus
669 pencils

wow. this is good.

bite me

Guest's picture
Guest

AMAZING IDEA!!! GOOD JOB GUYS!!!

Guest's picture
Guest

people with anorexia look the mirror and see a fat person when they arent careful with that

Guest's picture
Guest

i think you're just trying to critize with no reasons...

mmackinven's picture
mmackinven
1596 pencils

I happen to agree with the above statement, anorexic people have very fragile minds, and this would help destroy that.

Guest's picture
Guest

It rocks. I like it very much.

Guest's picture
Guest

It rocks!! I really like it.

Guest's picture
Guest

it's not offensive to fat people?

angieraj's picture
angieraj
428 pencils

I wonder how the obese reacted to it....But great idea tho

Cognito Ergo Sum

Guest's picture
Guest
Guest's picture
Guest

for marketing purposes yes it works but for someone who may have problems with eating disorders this is just soooo bad, imagine someone who attended the play and suffers from anorexia... not good

Janae's picture
Janae
385 pencils

its not a brand new idea, but it's still working.
nice entertaiment for the visitors.

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