Teaser and revealer

May 2006
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Credit: Dave Kwasnick, Jay Giesen: VP/Group Creative Directors; Derek Julin, Brandon Knowlden: Art Directors

The sharpest hooks in the world.

Comments (2)

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Highest Rated

Meadus's picture
20 Activity Scores

1. These are faker than fake.
2. Even the comps are faker than fake.
3. I seriously doubt this particular target audience would give a crap to wait 4 weeks for a message, then go 'oh cool!'
4. The idea is not great anyway.
5. These weren't even shot in a bait shop, were they? Be honest.

Aren't hooks supposed to dig in? Why would you want them to slice like a razor? Wouldn't they just rip out of the fish's mouth instantly?

Sorry dudes. Not good.