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Tear

Agency: 
Published/Aired: 
August 2009
Description: 

Tear along the dotted lines to see Electronic Stability Control at work.

ESC helps to correct your vehicle's direction after a sudden swerve, keeping you safely on the road. Ask for ESC in your new car. Visit rac.com.au for details.

Creatives:

Sharyn Beor (Account manager)

Andrew Tinning (Executive Creative Director)

Andrew Chu (Creative)

Ryan Albuino (Creative)

Advertising Agency: Marketforce, Perth, Australia

Comments (18)

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Highest Rated

D.B.'s picture
D.B.
Activity Score 66

This is a really clever use of medium! I imagine the clients would have been very impressed, cool ad.

adfreak06's picture
adfreak06
Activity Score 140

Can't believe that this is from Australia. Horrible!

Guest's picture
Guest

Can you explain why?

Guest's picture
Guest

I'm into it...Great use of paper grain.

tirthomitro's picture
tirthomitro
Activity Score 2758

funny ugly!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

So one person experiences each poster? This is an expensive idea. Unless the client asked to get 20 media impressions.

mmackinven's picture
mmackinven
Activity Score 1608

Very cheap idea, it's a newspaper ad...

Very good use of the medium!

Guest's picture
Guest

Love it! Fresh use of the newspaper.

Ed Mintone's picture
Ed Mintone
Activity Score 585

works for me.

everartz's picture
everartz
Activity Score 7609

good

| Everartz |

Guest's picture
Guest

Sorry,no surprises!

wonwaywoo's picture
wonwaywoo
Activity Score 91

Sorry,no surprises!

rolling.stone's picture
rolling.stone
Activity Score 2741

Good!

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~ Quite obviously, I have gathered no moss ! ~

wild_fire's picture
wild_fire
Activity Score 91

oh, but i'll fold the paper first at the dotted line before i tear it.

Honest Dave's picture
Honest Dave
Activity Score 233

I love seeing new ideas. Its funny to see the haters hate. They hate it when they can't say "done". lol

kevgroat's picture
kevgroat
Activity Score 175

i hate hater haters hating

Honest Dave's picture
Honest Dave
Activity Score 233

I'm not hating on anybody. Have a Coke and a smile.

nggakbanget's picture
nggakbanget
Activity Score 38

ahaha.. SMART!

D.B.'s picture
D.B.
Activity Score 66

This is a really clever use of medium! I imagine the clients would have been very impressed, cool ad.

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