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Teach for India: A pack of education

Introducing "A pack of education", a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a "pack of education" label, allowing customers to easily donate their money for a pupil's education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Johannes von Liebenstein
Art Directors: Clara Sánchez, Nadim Razzouk
Copywriter: Moritz Schäfer
Published: September 2013

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2 comments

kleenex's picture
kleenex
25488 pencils

Butttt cigarettes are bad for you???

Thinkgoldfish's picture
Thinkgoldfish
4 pencils

soooo coool umbertino

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