Advertising Agency: Leo Burnett, Spain
Executive Creative Director: Rafa Anton
Creative Director: Javi Alvarez
Copywriters: Francisco Cassis, Santiago Saiegh
Art Director: Ricardo Saez
Well, the pros are it's funny, and you get sucked into reading it. The cons are it's big, ugly, and obtrusive. Doesn't fit in whatsoever with the surroundings.
I agree. After I posted, I looked at the rest of the campaign and it's great. I still don't like this wraparound display though. It's the only part of the campaign that doesn't work for me.
Subscribe
Delicious
Digg
Reddit
Comments
haha… very funny. and that's it. not every piece must send a message or a strongt concept or help build the brand with strategic declines… i think.
And? I don't think I get it...
______________
In God I trust
Well, the pros are it's funny, and you get sucked into reading it. The cons are it's big, ugly, and obtrusive. Doesn't fit in whatsoever with the surroundings.
You need to see the whole campaign to get the idea of what it was all about.
It's great!
take a look at it here... http://www.youtube.com/watch?v=QjnQzyyn2lE
I agree. After I posted, I looked at the rest of the campaign and it's great. I still don't like this wraparound display though. It's the only part of the campaign that doesn't work for me.
Like it a lot.
Post new comment