6 comments

copycomoelcopi's picture
828 pencils
copycomoelcopiMonday, June 4, 2007 - 15:45

haha… very funny. and that's it. not every piece must send a message or a strongt concept or help build the brand with strategic declines… i think.

MarceloG's picture
824 pencils
MarceloGMonday, June 4, 2007 - 17:29

And? I don't think I get it...
______________
In God I trust

theredm's picture
252 pencils
theredmMonday, June 4, 2007 - 20:00

Well, the pros are it's funny, and you get sucked into reading it. The cons are it's big, ugly, and obtrusive. Doesn't fit in whatsoever with the surroundings.

il loco's picture
218 pencils
il locoTuesday, June 5, 2007 - 04:45

You need to see the whole campaign to get the idea of what it was all about.
It's great!

take a look at it here... http://www.youtube.com/watch?v=QjnQzyyn2lE

theredm's picture
252 pencils
theredmTuesday, June 5, 2007 - 14:25

I agree. After I posted, I looked at the rest of the campaign and it's great. I still don't like this wraparound display though. It's the only part of the campaign that doesn't work for me.

machoman's picture
40 pencils
machomanMonday, April 28, 2008 - 09:11

Like it a lot.