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TBWA\Istanbul: Adlove Project

TBWA\Istanbul took an innovative path in selecting their most recent interns, who were chosen not only for their talent, but also for their love of advertising.
In cooperation with Minder, one of the best neurotechnology companies in Turkey, the agency tested 503 potential interns by showing them a set of iconic ads and observing their emotional reactions, which were then converted to numerical data. The five subjects who showed the most love for advertising earned the right to the internship positions.

Advertising Agency: TBWA\Istanbul, Turkey
Chief Creative Officer: İlkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Guney Soykan
Copywriter: Gokhan Akca
Agency Producer: Ovunc Hitay
Production: Filmpark
Director: Mehmet Celebi
Post Production: Sinefekt
Music: Jingle Jackson/Emre Irmak
HR Team: Cigdem Kefeli, Alara Aslankan
Published: August 2013

3 comments

kleenex's picture
kleenex
34632 pencils

Did they find the right candidates though??

jackblack's picture
jackblack
2328 pencils

Nice experiment. Different way to recruit.

certaintly's picture
certaintly
4056 pencils

horrible way to recruit

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