Tata Mutual Fund: Watch your returns and taxes

Advertising Agency: Quadrant Communications, Mumbai, India
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Pallavi Dalvi
Copywriter: Atin Roy
Other additional credits: Sunil Balan, Jisho Sebastian, Sudhir Jadhav
Released: February 2008


akanksha's picture

Hello! There is a risk factor. Just check it. It also means returns coming down and taxes going up. Only near and far are not the actions here.

Pennybabe's picture
14 pencils

i have the same feeling with you.

Guest's picture

my friend, the 'returns' are on the escalator going 'up', and the 'taxes' on the one coming 'down'...so what's the confusion??

TJAY's picture
64 pencils

Ditch the sign at the side, and just put the logo/message on every second step and it'd be much more effective.

sneakyhands's picture
1857 pencils

yeah, big signs are just in the way

Kateter's picture
2029 pencils

I smell client intervention.

SeanMartin's picture

I gather they're replacing these decals on a daily basis? Even a few hours in the escalator is gonna be enough to strip them into nothing.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

sad. how can u be proud of this?

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