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Big Toy Sale, Wrestling

Published/Aired: 
May 2007
Description: 

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

Comments (19)

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Highest Rated

LucasPS's picture
LucasPS
Activity Score 523

Ilarious great!!! i´ll get crazy if i personally see that!!! just awesome. I like the concepto, the execution, the idea, the product, the wrestle guys, the hans, the shopping, the logo, the AOTW new page, my keyboard, my nails. All, i love you all guys!!!

ptb's picture
ptb
Activity Score 20

Very nice!!!

pixelbomb1's picture
pixelbomb1
Activity Score 2555

awesome!

Sincerely,
Arnold Santillan
714-206-2459

hesjusthisguy's picture
hesjusthisguy
Activity Score 32

Very good. It must have looked kind of crazy live

amraly77's picture
amraly77
Activity Score 55

I love them all

spacecadetglow's picture
spacecadetglow
Activity Score 247

love this idea. it's creative and has great placement in front of the stores actually reaching consumers.

Yeminius's picture
Yeminius
Activity Score 151

This is just LA ZORRA! (:

Rog's picture
Rog
Activity Score 6082

100%.
Nice change from shopping centre spruikers!

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Yeah, this one's the best. Awesome stuff.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I actually remember seeing this skit on SNL or was it Mad TV? Kids In The Hall? One of those sketch comedy shows...
Anyway, this is "enter-tisement" at its best. Especially in a mall setting!

raverus's picture
raverus
Activity Score 1476

hahahahahahahhaha

YES!

reddevilgraphics's picture
reddevilgraphics
Activity Score 32

HAHAHA this is hilarious
wanna see it live

DarkSide's picture
DarkSide
Activity Score 1066

Cannes 2007

Laurent's picture
Laurent
Activity Score 289

i love this idea. did you guys think of placing one of those giant hands on a car in the car park? that could have been cool too.

ivan's picture
ivan
Chris's picture
Chris
Activity Score 1985

wikd this rocks

purplesimon's picture
purplesimon
Activity Score 473

I want to see this on TV as an event!

Enas's picture
Enas
Activity Score 741

very creative...i like this campaign

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bizkneez's picture
bizkneez
Activity Score 54

Target Aussie has the best campaigns. This one is no exception.

LucasPS's picture
LucasPS
Activity Score 523

Ilarious great!!! i´ll get crazy if i personally see that!!! just awesome. I like the concepto, the execution, the idea, the product, the wrestle guys, the hans, the shopping, the logo, the AOTW new page, my keyboard, my nails. All, i love you all guys!!!

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