Big Toy Sale, Wrestling

May 2007
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To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

Comments (19)

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LucasPS's picture
523 Activity Scores

Ilarious great!!! i´ll get crazy if i personally see that!!! just awesome. I like the concepto, the execution, the idea, the product, the wrestle guys, the hans, the shopping, the logo, the AOTW new page, my keyboard, my nails. All, i love you all guys!!!