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Big Toy Sale, Soldier

Published/Aired: 
May 2007
Description: 

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

Comments (9)

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Highest Rated

LucasPS's picture
LucasPS
Activity Score 523

i want a human-toy like that one in my house.

Rog's picture
Rog
Activity Score 6082

He he he!

>>>> That's not an ad. THIS is an ad.

MCP's picture
MCP
Activity Score 231

Great stuff, looks cannes bound to me!!!

drunk dave's picture
drunk dave
Activity Score 1066

Got to love it! And yes we've seen the dinky car version, but this kicks arse. Can't quite see the make up on the guy, but if they get a good plastic effect, wicked.

purplesimon's picture
purplesimon
Activity Score 473

Or they can use some of those wooden actors we see in Aussie soap operas, that would also make it more believable.

k-rocka's picture
k-rocka
Activity Score 426

Really smart.

drunkard's picture
drunkard
Activity Score 113

AWESOME!

Enas's picture
Enas
Activity Score 741

i like

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

jungleraven's picture
jungleraven
Activity Score 291

lovely...big idea!

LucasPS's picture
LucasPS
Activity Score 523

i want a human-toy like that one in my house.

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