Target Australia: Truck

Australia's biggest toy sale.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director: Tony Leishman
Art Directors: Subha Naidu, Ben Green
Copywriter: Patrick Lennox
Illustrator: Alex Rodriguez
Released: July 2008


cmotan's picture
189 pencils

pfffff great

Zeus's picture
912 pencils

Cool :)

CGilb09's picture
572 pencils

"The Campaign Palace," lol, sounds like a five year old named it.

Tweet tweet: @ThisAbility

Crisp One's picture
Crisp One
2007 pencils

looks like a 5 year old art directed this truck

AD1014's picture
307 pencils

i would say that "looking like a 5 year old art directed this truck" is not a bad thing, ledouche. i just don't think you understand this piece Le douche-bag. it's really cool. well-done. go fuck off ledouche

Crisp One's picture
Crisp One
2007 pencils

Looks like they came up short...
at leased make it look like
the truck is in a toy package
or something, just looks like
stickers on a truck.

left over budget money or low budget left,
so they squeezed out somewhat of an idea
that traveled along with the "Big Toys" idea

kgeiger's picture
7179 pencils

"Comes with real driver!!" Now that was funny. Patrick is allowed to pat himself on the back.

brighteyes's picture
58 pencils

I think this is really fun; it makes people search all around the truck to see what other interesting "toy compartments" are there.

STRTLRS's picture
1607 pencils

I'm gonna have to agree with Douche, only cheap toys would have these kinds of crappy callouts and snipes. They could have slapped a Tonka of Matchbox logo on it and be done with it. Or even exaggerate some of the vehicle's features to make more toy-like.

I think, therefore... yeah.

timcurrysbadaccent's picture
83 pencils

i was in a toy store yesterday and all the toy trucks have those stickers on them. nice idea.

Maui's picture
58 pencils


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