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Target Australia: Pinball

Target Australia: Pinball
Your rating: None Average: 5.4 (17 votes)

Australia's biggest toy sale.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director: Tony Leishman
Art Directors: Subha Naidu, Ben Green
Copywriter: Patrick Lennox
Released: July 2008

Comments

amburel's picture 44 pencils

The direction the pegs are set up would knock someone OUT of the store if you were to look at the people as being the balls. That doesn't seem to make sense.

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do you believe everything you say?

anand_rohit85's picture 22 pencils

agreed
Keep Rocking!!

The elevator to success is out of order. You'll have to use the stairs... one step at a time.

patriciomatus's picture 6 pencils

why you want to keep people outside the sale?

kristy's picture 7 pencils

I love the idea, and this view looks great, but I wonder if you would realize what it was supposed to be from on the ground? It looks like the flappers could be mistaken for benches

Zeus's picture 872 pencils

i like it a lot

Nthngmn's picture 632 pencils

i don't think that's actually a store entrance. Looks more like a subway system.

STRTLRS's picture 1537 pencils

Thank you. Finally someone that actually "observed" the piece rather than try to find what's wrong with it. Again, thanks Nth.. dude.

www.storytellerscreative.com

..............................................
www.storytellerscreative.com

leaking bucket.'s picture 140 pencils

It looks like they had plenty of room in front of the door to actually create a proper Pinball table. The "Big Point" score should be when you walk through the main doors. And yes, I agree that the direction of the pegs should be the other way around.

Could of pushed the idea further instead of just hinting at it.

That's my first thought...

Paul Eveleigh's picture 111 pencils

Is it the biggest toys? Is it the biggest variety? Is it the biggest sale? Is it the biggest idea the agency has?

Hyperbole like ‘biggest”, “best” and so on is fluff. Hard facts and figures obliterate such overblown claims.

Specifics give you more credibility. For example –

“Australia’s biggest toy sale
3,873 toys from $5.95 to $875.”

theartiz's picture 82 pencils

When you are coming down the Escalator/Stairs that is the only good angle to catch the view that will give out as a Pinball Arcade. So its perfect this way.

How does it work from the inside out? I am Ignorant, looks like I still need to learn a lot. Poor Joe, and you thought you had it.

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Mite, Mite... Look, Look there.
Are-wa Nan-deska?
That, Over There, Thats what you call an Art Director in Diapers.

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