Target Australia: Big Toy Sale, Wrestling
To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.
Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green
19 Comments
Very nice!!!
awesome!
Sincerely,
Arnold Santillan
714-206-2459
Very good. It must have looked kind of crazy live
I love them all
love this idea. it's creative and has great placement in front of the stores actually reaching consumers.
This is just LA ZORRA! (:
100%.
Nice change from shopping centre spruikers!
>>>> That's not an ad. THIS is an ad.
Yeah, this one's the best. Awesome stuff.
I actually remember seeing this skit on SNL or was it Mad TV? Kids In The Hall? One of those sketch comedy shows...
Anyway, this is "enter-tisement" at its best. Especially in a mall setting!
hahahahahahahhaha
YES!
HAHAHA this is hilarious
wanna see it live
Cannes 2007
I comment the comments
i love this idea. did you guys think of placing one of those giant hands on a car in the car park? that could have been cool too.
You mean like this?
http://adsoftheworld.com/media/ambient/nikko_toys_hand
wikd this rocks
I want to see this on TV as an event!
very creative...i like this campaign
-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
Target Aussie has the best campaigns. This one is no exception.
bizkneez
Ilarious great!!! i´ll get crazy if i personally see that!!! just awesome. I like the concepto, the execution, the idea, the product, the wrestle guys, the hans, the shopping, the logo, the AOTW new page, my keyboard, my nails. All, i love you all guys!!!
Todos somos ignorantes, pero no todos ignoramos lo mismo.