Target Australia: Big Toy Sale, Wrestling

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

19 comments

ptb's picture
ptb
20 pencils

Very nice!!!

pixelbomb1's picture
pixelbomb1
2555 pencils

awesome!

Sincerely,
Arnold Santillan
714-206-2459

hesjusthisguy's picture
hesjusthisguy
32 pencils

Very good. It must have looked kind of crazy live

amraly77's picture
amraly77
55 pencils

I love them all

spacecadetglow's picture
spacecadetglow
247 pencils

love this idea. it's creative and has great placement in front of the stores actually reaching consumers.

Yeminius's picture
Yeminius
151 pencils

This is just LA ZORRA! (:

Rog's picture
Rog
6094 pencils

100%.
Nice change from shopping centre spruikers!

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yeah, this one's the best. Awesome stuff.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I actually remember seeing this skit on SNL or was it Mad TV? Kids In The Hall? One of those sketch comedy shows...
Anyway, this is "enter-tisement" at its best. Especially in a mall setting!

raverus's picture
raverus
1476 pencils

hahahahahahahhaha

YES!

reddevilgraphics's picture
reddevilgraphics
32 pencils

HAHAHA this is hilarious
wanna see it live

DarkSide's picture
DarkSide
1068 pencils

Cannes 2007

Laurent's picture
Laurent
289 pencils

i love this idea. did you guys think of placing one of those giant hands on a car in the car park? that could have been cool too.

ivan's picture
ivan

Ivan Raszl, admin of AotW

Chris's picture
Chris
1987 pencils

wikd this rocks

purplesimon's picture
purplesimon
475 pencils

I want to see this on TV as an event!

Enas's picture
Enas
741 pencils

very creative...i like this campaign

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bizkneez's picture
bizkneez
54 pencils

Target Aussie has the best campaigns. This one is no exception.

LucasPS's picture
LucasPS
523 pencils

Ilarious great!!! i´ll get crazy if i personally see that!!! just awesome. I like the concepto, the execution, the idea, the product, the wrestle guys, the hans, the shopping, the logo, the AOTW new page, my keyboard, my nails. All, i love you all guys!!!

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