Target Australia: Big Toy Sale, Wedding

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

14 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

that's pretty cool.

addyhoch10's picture
addyhoch10
2592 pencils

nice! but why the wedding couple?

Rog's picture
Rog
6092 pencils

Barby and Ken? Nice on.
Hit kids via their parents. Spot on.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

I believe the credits are;

Writer - Pat Lennox
Art Director - Ben Green

ivan's picture
ivan

Thanks!

Ivan Raszl, admin of AotW

DarkSide's picture
DarkSide
1068 pencils

I like it very much. Simple and interesting.

Laurent's picture
Laurent
289 pencils

excellent

yasir's picture
yasir
22 pencils

Very, very fresh idea. I love it. Could've expanded the idea rather than just the wedding theme though

Enas's picture
Enas
741 pencils

why wedding?

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

klaussnow's picture
klaussnow
1675 pencils

its a girl thing.

... its already been done...

Enas's picture
Enas
741 pencils

that age!!!! hoo

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Beatboxer's picture
Beatboxer
1519 pencils

VERY NIIIIICE, yes sir!

elmikel's picture
elmikel
1147 pencils

excellent! among the best I've seen so far on this site.

LucasPS's picture
LucasPS
523 pencils

can i steal this??? its just great, i´m jealous!!

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