Target Australia: Big Toy Sale, Wedding

Target Australia: Big Toy Sale, Wedding
Average: 8 (8 votes)

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

14 comments

thirty6chambers's picture
1466 pencils
thirty6chambers

that's pretty cool.

addyhoch10's picture
2592 pencils
addyhoch10

nice! but why the wedding couple?

Rog's picture
6108 pencils
Rog

Barby and Ken? Nice on.
Hit kids via their parents. Spot on.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
1262 pencils
hang-the-dj

I believe the credits are;

Writer - Pat Lennox
Art Director - Ben Green

ivan's picture
ivan

Thanks!

Ivan Raszl, admin of AotW

DarkSide's picture
1063 pencils
DarkSide

I like it very much. Simple and interesting.

Laurent's picture
295 pencils
Laurent

excellent

yasir's picture
22 pencils
yasir

Very, very fresh idea. I love it. Could've expanded the idea rather than just the wedding theme though

Enas's picture
741 pencils
Enas

why wedding?

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

klaussnow's picture
1687 pencils
klaussnow

its a girl thing.

... its already been done...

Enas's picture
741 pencils
Enas

that age!!!! hoo

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Beatboxer's picture
1523 pencils
Beatboxer

VERY NIIIIICE, yes sir!

elmikel's picture
1151 pencils
elmikel

excellent! among the best I've seen so far on this site.

LucasPS's picture
523 pencils
LucasPS

can i steal this??? its just great, i´m jealous!!