Target Australia: Big Toy Sale, Wedding
To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.
Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green
14 comments
that's pretty cool.
nice! but why the wedding couple?
Barby and Ken? Nice on.
Hit kids via their parents. Spot on.
>>>> That's not an ad. THIS is an ad.
I believe the credits are;
Writer - Pat Lennox
Art Director - Ben Green
Thanks!
Ivan Raszl, admin of AotW
I like it very much. Simple and interesting.
excellent
Very, very fresh idea. I love it. Could've expanded the idea rather than just the wedding theme though
why wedding?
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
its a girl thing.
... its already been done...
that age!!!! hoo
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
VERY NIIIIICE, yes sir!
excellent! among the best I've seen so far on this site.
can i steal this??? its just great, i´m jealous!!