Target Australia: Big Toy Sale, Soldier

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green


Rog's picture
6092 pencils

He he he!

>>>> That's not an ad. THIS is an ad.

MCP's picture
231 pencils

Great stuff, looks cannes bound to me!!!

drunk dave's picture
drunk dave
1066 pencils

Got to love it! And yes we've seen the dinky car version, but this kicks arse. Can't quite see the make up on the guy, but if they get a good plastic effect, wicked.

purplesimon's picture
475 pencils

Or they can use some of those wooden actors we see in Aussie soap operas, that would also make it more believable.

k-rocka's picture
428 pencils

Really smart.

drunkard's picture
113 pencils


Enas's picture
741 pencils

i like

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

jungleraven's picture
291 pencils

lovely...big idea!

LucasPS's picture
523 pencils

i want a human-toy like that one in my house.

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