Look what color can do

Agency Network: 
March 2010

As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel

Ambient advertisment created by Y&R, Israel for Tambour, within the category: Industrial, Agriculture.

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi

Comments (22)

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gmint7's picture
Activity Score 2683

quite cool.

wish i have it here :P


xcreativity's picture
Activity Score 2374


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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kingzeus's picture
Activity Score 260


"you are valued for your value so be valuable..."

the_guest's picture
Activity Score 175

simple and effective!

Axl's picture
Activity Score 266

pretty gay, but fun

satrianee's picture
Activity Score 3748

Gay eh? I don't even bother asking how come? All I get that, "man"ly approach should be binary. 1 or 0. Any color is gay other than black&white.

This "paint" brand is lucky not having you in the team.

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
Activity Score 18

I think he means cause of the rainbow, as it's kind of a logo for Gay events such as Pride. I don't think there was anything malicious or immature intended.

satrianee's picture
Activity Score 3748

I was not offended. My point was, this is a paint company and using colors is a must.
I didn't mean to be mean... I was smiling writing that comment :)

gmint7's picture
Activity Score 2683

ye, chill girl


Pombooie's picture
Activity Score 407

The Rainbow is the highly recognised (or at least I thought so until your post) international symbol for Gay Pride. Hence the other guys 'gay' reference. No offence was intended I'm sure so there's no need to become defensive.

hilazon's picture
Activity Score 150

very clever. looks beautiful.

CrackerJackFlash's picture
Activity Score 19591

colour me green with envy

keithstoeckeler's picture
Activity Score 425

For a paint company this is really clever and useful. Memorable for them I'm sure.

Ensamblador's picture
Activity Score 239

Excellent. It really raises the look of the street. I did think it was something about gay pride until I read the explanation. I wouldn´t use "gay" as an adjective, is just that gay rainbow has a better top of mind.

iwannatalktosamson's picture
Activity Score 701

Cool look.
I hope they were inspired by this:

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

Brilliant!!!! Monkey adores this. And the psychologist behind the monkey brain loves it too.
Applicable. psychologically sound. Socially adaptable. And definitely GREAT advertising.
Monkey say's Hi to the ideator! :D

Bangads's picture
Activity Score 65

Lot of thought involved

raulbanderas's picture
Activity Score 357


Hiperion's picture
Activity Score 3138

Great idea.
And what´s the problem with gays person or colour?
Poor stupids..

Hibon's picture
Activity Score 3736

To doo this in France you have to be a good friend of Sarkozy (not easy), sleep with Martine Aubry (no one want's), pay the CGT (very easy) and convince the DDE. (in other words you can , but....)

Simple ideas are the best !

binunk's picture
Activity Score 216

Amazing concept from Israel

Sven Gali's picture
Sven Gali
Activity Score 845

Is that the sound of property values dropping?