Tambour: Look what color can do
As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.
Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi
22 Comments
quite cool.
wish i have it here :P
:::J:::
amazing
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Alexandre Brito
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nice!
"you are valued for your value so be valuable..."
simple and effective!
pretty gay, but fun
Gay eh? I don't even bother asking how come? All I get that, "man"ly approach should be binary. 1 or 0. Any color is gay other than black&white.
This "paint" brand is lucky not having you in the team.
I think he means cause of the rainbow, as it's kind of a logo for Gay events such as Pride. I don't think there was anything malicious or immature intended.
I was not offended. My point was, this is a paint company and using colors is a must.
I didn't mean to be mean... I was smiling writing that comment :)
ye, chill girl
:::J:::
The Rainbow is the highly recognised (or at least I thought so until your post) international symbol for Gay Pride. Hence the other guys 'gay' reference. No offence was intended I'm sure so there's no need to become defensive.
very clever. looks beautiful.
colour me green with envy
For a paint company this is really clever and useful. Memorable for them I'm sure.
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Excellent. It really raises the look of the street. I did think it was something about gay pride until I read the explanation. I wouldn´t use "gay" as an adjective, is just that gay rainbow has a better top of mind.
Cool look.
I hope they were inspired by this:
http://www.n-philes.com/m/features/endboss/mksnes.jpg
Brilliant!!!! Monkey adores this. And the psychologist behind the monkey brain loves it too.
Applicable. psychologically sound. Socially adaptable. And definitely GREAT advertising.
Monkey say's Hi to the ideator! :D
http://www.monkeyworks.in/
Lot of thought involved
nice
Great idea.
And what´s the problem with gays person or colour?
Poor stupids..
To doo this in France you have to be a good friend of Sarkozy (not easy), sleep with Martine Aubry (no one want's), pay the CGT (very easy) and convince the DDE. (in other words you can , but....)
Simple ideas are the best !
Amazing concept from Israel
Is that the sound of property values dropping?