Tambour: Look what color can do

As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi

March 2010


gmint7's picture
2683 pencils

quite cool.

wish i have it here :P


xcreativity's picture
2374 pencils


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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kingzeus's picture
260 pencils


"you are valued for your value so be valuable..."

the_guest's picture
175 pencils

simple and effective!

Axl's picture
266 pencils

pretty gay, but fun

satrianee's picture
3748 pencils

Gay eh? I don't even bother asking how come? All I get that, "man"ly approach should be binary. 1 or 0. Any color is gay other than black&white.

This "paint" brand is lucky not having you in the team.

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
18 pencils

I think he means cause of the rainbow, as it's kind of a logo for Gay events such as Pride. I don't think there was anything malicious or immature intended.

satrianee's picture
3748 pencils

I was not offended. My point was, this is a paint company and using colors is a must.
I didn't mean to be mean... I was smiling writing that comment :)

gmint7's picture
2683 pencils

ye, chill girl


Pombooie's picture
407 pencils

The Rainbow is the highly recognised (or at least I thought so until your post) international symbol for Gay Pride. Hence the other guys 'gay' reference. No offence was intended I'm sure so there's no need to become defensive.

hilazon's picture
150 pencils

very clever. looks beautiful.

CrackerJackWorks's picture
17348 pencils

colour me green with envy

keithstoeckeler's picture
425 pencils

For a paint company this is really clever and useful. Memorable for them I'm sure.

Ensamblador's picture
239 pencils

Excellent. It really raises the look of the street. I did think it was something about gay pride until I read the explanation. I wouldn´t use "gay" as an adjective, is just that gay rainbow has a better top of mind.

iwannatalktosamson's picture
701 pencils

Cool look.
I hope they were inspired by this:

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

Brilliant!!!! Monkey adores this. And the psychologist behind the monkey brain loves it too.
Applicable. psychologically sound. Socially adaptable. And definitely GREAT advertising.
Monkey say's Hi to the ideator! :D

Bangads's picture
65 pencils

Lot of thought involved

raulbanderas's picture
357 pencils


Hiperion's picture
3138 pencils

Great idea.
And what´s the problem with gays person or colour?
Poor stupids..

Hibon's picture
3734 pencils

To doo this in France you have to be a good friend of Sarkozy (not easy), sleep with Martine Aubry (no one want's), pay the CGT (very easy) and convince the DDE. (in other words you can , but....)

Simple ideas are the best !

binunk's picture
216 pencils

Amazing concept from Israel

Sven Gali's picture
Sven Gali
845 pencils

Is that the sound of property values dropping?

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