TAM Airlines: Shadows

There is more than luggage in your luggage

Installation made of suitcases and a spotlight.

Advertising Agency: Amén, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Copywriter: Matías Salisbury
Account Director: Milena Guillot.
Executive Account: Cecilia Drever.
Production: Obstinado
Published: March 2010


pepsiice's picture
253 pencils

hhmmm.. I don't get it @_@

Alusta's picture
52 pencils

Perhaps it's something to do with the memories from a holiday?

Harmoniadeamor's picture
4 pencils

come on!!! it means that besides tons of luggage you take huge memories with you, like that one which is the sillhouette of the statue of Christ the Redeemer in Rio de Janeiro...i think that's GREAT!

dumpinground's picture
22 pencils

the thought is bit done but the way they have done is nice but i feel its bit bit layered as an ambient ...

Hiperion's picture
3138 pencils


shrek12's picture
206 pencils

This is what happens when you've snorted the stuff in the luggage, (the stuff that's not luggage).

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

gets the point across very well ..contrary to what some say.. i think its not forced at all ..very easy, natural :) ..catches the attention, teases, forces to think and makes the point! .. good work Uruguay!

sirvan's picture
29860 pencils

We just saw this same execution last week. A retailer in the UK I believe.


"I love some things, and don't love some other things."

gonniethegon's picture
102 pencils

nicely done in perfect place. i don't know if it's really needed a tag line like that.

pez's picture
1800 pencils

like the idea, but don't know if it's effective...

cecidrever's picture
6 pencils
3 pencils

Creo que la intersección que existe entre, algunos objetos personales y lo que puede ser un recuerdo....debería ser siempre terreno del arte. Me encantó! felicitaciones a quienes participaron en esto...

Tommy G.'s picture
Tommy G.
897 pencils

Love this one

Dzsoi's picture
7194 pencils

I don't think the idea is forced, but the visual (luggages) looks forced indeed.

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