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Shadows

Agency: 
Published/Aired: 
March 2010
Description: 

Installation made of suitcases and a spotlight.

Account Director: Milena Guillot.
Executive Account: Cecilia Drever.

Ambient advertisment created by Amen, Uruguay for TAM Airlines, within the category: Transport.

There is more than luggage in your luggage

Advertising Agency: Amén, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Copywriter: Matías Salisbury
Production: Obstinado

Comments (16)

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pepsiice's picture
pepsiice
Activity Score 253

hhmmm.. I don't get it @_@

Alusta's picture
Alusta
Activity Score 52

Perhaps it's something to do with the memories from a holiday?

Harmoniadeamor's picture
Harmoniadeamor
Activity Score 4

come on!!! it means that besides tons of luggage you take huge memories with you, like that one which is the sillhouette of the statue of Christ the Redeemer in Rio de Janeiro...i think that's GREAT!

dumpinground's picture
dumpinground
Activity Score 22

the thought is bit done but the way they have done is nice but i feel its bit bit layered as an ambient ...

Hiperion's picture
Hiperion
Activity Score 3138

forced

shrek12's picture
shrek12
Activity Score 206

This is what happens when you've snorted the stuff in the luggage, (the stuff that's not luggage).

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

gets the point across very well ..contrary to what some say.. i think its not forced at all ..very easy, natural :) ..catches the attention, teases, forces to think and makes the point! .. good work Uruguay!

sirvan's picture
sirvan
Activity Score 29860

We just saw this same execution last week. A retailer in the UK I believe.

+++

"I love some things, and don't love some other things."

gonniethegon's picture
gonniethegon
Activity Score 102

nicely done in perfect place. i don't know if it's really needed a tag line like that.

pez's picture
pez
Activity Score 1804

like the idea, but don't know if it's effective...

cecidrever's picture
cecidrever
Activity Score 6
SANGUIDEPOIO's picture
SANGUIDEPOIO
Activity Score 3

Creo que la intersección que existe entre, algunos objetos personales y lo que puede ser un recuerdo....debería ser siempre terreno del arte. Me encantó! felicitaciones a quienes participaron en esto...

Tommy G.'s picture
Tommy G.
Activity Score 897

Love this one

Dzsoi's picture
Dzsoi
Activity Score 8479

I don't think the idea is forced, but the visual (luggages) looks forced indeed.

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