'Be Quotable' Guerilla Campaign
Description
Problem - need to create awareness for new brand position of being opinionated, informational and memorable
Solution - guerilla ads posted around topical, controversial city sites
Function - place guerilla signage all around the city at controversial locations
This professional campaign titled ''Be Quotable' Guerilla Campaign' was published in Canada in December, 2009. It was created for the brand: Talk 1410, . This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 14 years ago.
Credits
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Design Director: Perry Chua
Copywriter: Jessica Mori
Designer: Simon West
