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'Be Quotable' Guerilla Campaign

Published/Aired: 
December 2009
Description: 

Problem - need to create awareness for new brand position of being opinionated, informational and memorable
Solution - guerilla ads posted around topical, controversial city sites
Function - place guerilla signage all around the city at controversial locations

Talk 1410 Be Quotable

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Design Director: Perry Chua
Copywriter: Jessica Mori
Designer: Simon West

Comments (11)

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Highest Rated

hufflepoff's picture
hufflepoff
Activity Score 430

this is a very good idea, great execution!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice idea.

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Stones's picture
Stones
Activity Score 138

Bad idea

szkwadrat's picture
szkwadrat
Activity Score 210

I can't make up my mind
LOL

bknowlden's picture
bknowlden
Activity Score 3647

I don't agree with the "be quotable", but other than that, it's a nice idea.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18749

I think the tag supports and provokes opinions.

silvi's picture
silvi
Activity Score 4172

Bad photoshop, regular idea.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Its photoshop right? Its not real? poor idea to me..

"Bright ideas bring better results"

rabbitz's picture
rabbitz
Activity Score 464

it's fake
btw, the FLG stuff is a joke

BananAd's picture
BananAd
Activity Score 103

Not clear message. First impression - "it could be fake - not real- don't trust - be doubt about everything.." Add... sooo... "...call us, or read our site", or so on..

Migzter13's picture
Migzter13
Activity Score 973

I love the one on the "church of scientology" lol

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hufflepoff's picture
hufflepoff
Activity Score 430

this is a very good idea, great execution!

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