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Talk 1410: 'Be Quotable' Guerilla Campaign

Talk 1410: 'Be Quotable' Guerilla Campaign
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Talk 1410 Be Quotable

Problem: need to create awareness for new brand position of being opinionated, informational and memorable
Solution: guerilla ads posted around topical, controversial city sites
Function: place guerilla signage all around the city at controversial locations

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Design Director: Perry Chua
Copywriter: Jessica Mori
Designer: Simon West

11 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Wed, 2009-12-09 05:04

Nice idea.

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Stones's picture 138 pencils
Stones | Wed, 2009-12-09 06:33

Bad idea

szkwadrat's picture 216 pencils
szkwadrat | Wed, 2009-12-09 06:53

I can't make up my mind
LOL

bknowlden's picture 3676 pencils
bknowlden | Wed, 2009-12-09 11:34

I don't agree with the "be quotable", but other than that, it's a nice idea.

--
brandon

www.brandonknowlden.com

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Wed, 2009-12-09 12:09

I think the tag supports and provokes opinions.

Twitter   Facebookreelance... http://www.crackerjackworks.com

silvi's picture 4174 pencils
silvi | Wed, 2009-12-09 13:18

Bad photoshop, regular idea.

WillyLatasa's picture 618 pencils
WillyLatasa | Wed, 2009-12-09 17:02

Its photoshop right? Its not real? poor idea to me..

"Bright ideas bring better results"

rabbitz's picture 463 pencils
rabbitz | Wed, 2009-12-09 22:11

it's fake
btw, the FLG stuff is a joke

BananAd's picture 99 pencils
BananAd | Fri, 2009-12-11 10:46
4

Not clear message. First impression - "it could be fake - not real- don't trust - be doubt about everything.." Add... sooo... "...call us, or read our site", or so on..

Migzter13's picture 985 pencils
Migzter13 | Mon, 2009-12-14 09:13

I love the one on the "church of scientology" lol

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hufflepoff's picture 434 pencils
hufflepoff | Fri, 2010-02-26 04:17

this is a very good idea, great execution!

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