Talk 1410: 'Be Quotable' Guerilla Campaign
Talk 1410 Be Quotable
Problem: need to create awareness for new brand position of being opinionated, informational and memorable
Solution: guerilla ads posted around topical, controversial city sites
Function: place guerilla signage all around the city at controversial locations
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Design Director: Perry Chua
Copywriter: Jessica Mori
Designer: Simon West
11 Comments
Nice idea.
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
Bad idea
I can't make up my mind
LOL
I don't agree with the "be quotable", but other than that, it's a nice idea.
--
brandon
www.brandonknowlden.com
I think the tag supports and provokes opinions.
Bad photoshop, regular idea.
Its photoshop right? Its not real? poor idea to me..
"Bright ideas bring better results"
it's fake
btw, the FLG stuff is a joke
Not clear message. First impression - "it could be fake - not real- don't trust - be doubt about everything.." Add... sooo... "...call us, or read our site", or so on..
I love the one on the "church of scientology" lol
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
this is a very good idea, great execution!