Talk 1410: 'Be Quotable' Guerilla Campaign

Talk 1410 Be Quotable

Problem: need to create awareness for new brand position of being opinionated, informational and memorable
Solution: guerilla ads posted around topical, controversial city sites
Function: place guerilla signage all around the city at controversial locations

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Design Director: Perry Chua
Copywriter: Jessica Mori
Designer: Simon West

11 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice idea.

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Stones's picture
Stones
138 pencils

Bad idea

szkwadrat's picture
szkwadrat
210 pencils

I can't make up my mind
LOL

bknowlden's picture
bknowlden
3647 pencils

I don't agree with the "be quotable", but other than that, it's a nice idea.

CrackerJackWorks's picture
CrackerJackWorks
11129 pencils

I think the tag supports and provokes opinions.

silvi's picture
silvi
4172 pencils

Bad photoshop, regular idea.

WillyLatasa's picture
WillyLatasa
616 pencils

Its photoshop right? Its not real? poor idea to me..

"Bright ideas bring better results"

rabbitz's picture
rabbitz
464 pencils

it's fake
btw, the FLG stuff is a joke

BananAd's picture
BananAd
103 pencils

Not clear message. First impression - "it could be fake - not real- don't trust - be doubt about everything.." Add... sooo... "...call us, or read our site", or so on..

Migzter13's picture
Migzter13
973 pencils

I love the one on the "church of scientology" lol

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hufflepoff's picture
hufflepoff
430 pencils

this is a very good idea, great execution!

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