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Tages-Anzeiger: Wheat

Tages-Anzeiger: Wheat
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Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann
Art Director: Katja Puccio
Copywriter: Peter Brönnimann

10 Comments

nice gaijin's picture 815 pencils

re: this whole campaign

While I like the idea of having advertising that is aware of its placement, I think the execution here is lacking, and the copy feels awkward.

Spanky's picture 2774 pencils

What if I read ten more of these ads? Will I slit my wrist out of boredom?

echo for's picture 10 pencils

this ad used for the post in doorway of restanrant.it is enough.
maybe this awkward copy is just our thinking when we passed this usual station

Jet Propulsion Lab's picture 10715 pencils

I have absolutely no idea what you just said.
But that's okay, you're VERY pretty...

capywriter's picture 5526 pencils

NO Jet... NOOOOO! Don't fall for the oldest trick in advertising: using beautiful women to save a campaign :)
Anyway... I can appreciate the fact they made these single posters for specific locations very much. Only think they could have done better, more funny things...

Wordnerd's picture 6617 pencils

oh, come one. "they could have done better"? the idea of posters refering to their location is very standard for a local campaign. and these lines (and the "art") are just botched for me. sorry

capywriter's picture 5526 pencils

in other words, you're saying: "they could have done better", no? ;)

Wordnerd's picture 6617 pencils

if "they could have done better" are always other words for "this is crap", then yes ;)

rocketman's picture 385 pencils

yes, these lines are extremely boring, they are crap and they could have been better :)

ooops's picture 450 pencils

takes one posibility and push it

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