Tages-Anzeiger: Wheat
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Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann
Art Director: Katja Puccio
Copywriter: Peter Brönnimann
Stay informed.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann
Art Director: Katja Puccio
Copywriter: Peter Brönnimann
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10 Comments
re: this whole campaign
While I like the idea of having advertising that is aware of its placement, I think the execution here is lacking, and the copy feels awkward.
What if I read ten more of these ads? Will I slit my wrist out of boredom?
this ad used for the post in doorway of restanrant.it is enough.
maybe this awkward copy is just our thinking when we passed this usual station
I have absolutely no idea what you just said.
But that's okay, you're VERY pretty...
NO Jet... NOOOOO! Don't fall for the oldest trick in advertising: using beautiful women to save a campaign :)
Anyway... I can appreciate the fact they made these single posters for specific locations very much. Only think they could have done better, more funny things...
oh, come one. "they could have done better"? the idea of posters refering to their location is very standard for a local campaign. and these lines (and the "art") are just botched for me. sorry
in other words, you're saying: "they could have done better", no? ;)
if "they could have done better" are always other words for "this is crap", then yes ;)
yes, these lines are extremely boring, they are crap and they could have been better :)
takes one posibility and push it