TAC Road Safety: A place to remember

This many people won't make it to Christmas lunch.

A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana
Published: December 2012

6 comments

kleenex's picture
kleenex
33047 pencils

NO....

mitali prasad's picture
mitali prasad
408 pencils

no,,am not getting the ad,,,what;s the product,,,am not able to figure out,,,:(

dbor's picture
dbor
1455 pencils

And what's the point?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

works :)

Love creating ads..

Black Hour's picture
Black Hour
368 pencils

I would sit in this chair without caring/knowing what it is really about.

the pencil's picture
the pencil
235 pencils

compelling

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