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Crashed Car Ambient

Agency: 
Published/Aired: 
January 2011
Description: 

Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors / Copywriters: David White, Jay Furby
Photographer: Toby Burrows
Retoucher: Cream
Account Manager: Adrian Lugg
Account Director: Marisa Jones

Comments (9)

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Highest Rated

ggautham007's picture
ggautham007
Activity Score 18

good thought!! this creative made me remind abt
http://www.behance.net/gallery/Dont-Drink-Drive/380925

luispiter's picture
luispiter
Activity Score 2756

nice.. good idea an art direction

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Im not hating on this, but I feel like the same impression could be made if you ferried around an actual crashed up car...I do like the execution, seems like this could be re-thought for car insurance or something

Cutarica's picture
Cutarica
Activity Score 3451

I beg to differ, because people have already seen lots n lots of crashed cars used for raising awarness concerning reckless driving, and for car insurances too. So, in my opinion, it's a common thing. This, however, is different and gets more of your attention.
And the copy is fantastic.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Wasn't this exact idea listed here a few months ago?

Lazarus's picture
Lazarus
Activity Score 1536

Would have been 200% better to use a real crashed car wrapped around a lamp post. There's your idea. You're welcome.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice one...

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Sdb's picture
Sdb
Activity Score 1362

May be it works but it lacks the heart hitting factor!

manumartin5's picture
manumartin5
Activity Score 1196

great implementation of thought.

ggautham007's picture
ggautham007
Activity Score 18

good thought!! this creative made me remind abt
http://www.behance.net/gallery/Dont-Drink-Drive/380925

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