TAC: Crashed Car Ambient

Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors / Copywriters: David White, Jay Furby
Photographer: Toby Burrows
Retoucher: Cream
Account Manager: Adrian Lugg
Account Director: Marisa Jones

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9 comments

luispiter's picture
luispiter
2756 pencils

nice.. good idea an art direction

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Im not hating on this, but I feel like the same impression could be made if you ferried around an actual crashed up car...I do like the execution, seems like this could be re-thought for car insurance or something

Cutarica's picture
Cutarica
3436 pencils

I beg to differ, because people have already seen lots n lots of crashed cars used for raising awarness concerning reckless driving, and for car insurances too. So, in my opinion, it's a common thing. This, however, is different and gets more of your attention.
And the copy is fantastic.

thedesignaddict's picture
thedesignaddict
5337 pencils

Wasn't this exact idea listed here a few months ago?

Lazarus's picture
Lazarus
1490 pencils

Would have been 200% better to use a real crashed car wrapped around a lamp post. There's your idea. You're welcome.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice one...

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Sdb's picture
Sdb
1364 pencils

May be it works but it lacks the heart hitting factor!

manumartin5's picture
manumartin5
1202 pencils

great implementation of thought.

ggautham007's picture
ggautham007
18 pencils

good thought!! this creative made me remind abt
http://www.behance.net/gallery/Dont-Drink-Drive/380925

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