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TAC: Crashed Car Ambient

TAC: Crashed Car Ambient
Your rating: None Average: 7.1 (37 votes)

Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors / Copywriters: David White, Jay Furby
Photographer: Toby Burrows
Retoucher: Cream
Account Manager: Adrian Lugg
Account Director: Marisa Jones

9 Comments

barcreativo.com's picture 2752 pencils
barcreativo.com | Wed, 2011-01-19 11:49

nice.. good idea an art direction

www.barcreativo.com

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Wed, 2011-01-19 13:02

Im not hating on this, but I feel like the same impression could be made if you ferried around an actual crashed up car...I do like the execution, seems like this could be re-thought for car insurance or something

uili's picture 3073 pencils
uili | Thu, 2011-01-20 03:14

I beg to differ, because people have already seen lots n lots of crashed cars used for raising awarness concerning reckless driving, and for car insurances too. So, in my opinion, it's a common thing. This, however, is different and gets more of your attention.
And the copy is fantastic.

thedesignaddict's picture 4341 pencils
thedesignaddict | Wed, 2011-01-19 13:50

Wasn't this exact idea listed here a few months ago?

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-01-19 14:03

Would have been 200% better to use a real crashed car wrapped around a lamp post. There's your idea. You're welcome.

mikeelrapido's picture 1943 pencils
mikeelrapido | Wed, 2011-01-19 15:37

Nice one...

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Sdb's picture 1374 pencils
Sdb | Thu, 2011-01-20 03:03

May be it works but it lacks the heart hitting factor!

manumartin5's picture 1156 pencils
manumartin5 | Thu, 2011-01-20 07:56
9

great implementation of thought.

ggautham007's picture 18 pencils
ggautham007 | Fri, 2011-01-21 09:15

good thought!! this creative made me remind abt
http://www.behance.net/gallery/Dont-Drink-Drive/380925

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