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A place to remember

Agency: 
Published/Aired: 
December 2012
Description: 

A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

This many people won't make it to Christmas lunch.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana

Comments (6)

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Highest Rated

the pencil's picture
the pencil
Activity Score 235

compelling

kleenex's picture
kleenex
Activity Score 43473

NO....

mitali prasad's picture
mitali prasad
Activity Score 458

no,,am not getting the ad,,,what;s the product,,,am not able to figure out,,,:(

dbor's picture
dbor
Activity Score 1455

And what's the point?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

works :)

Love creating ads..

Black Hour's picture
Black Hour
Activity Score 368

I would sit in this chair without caring/knowing what it is really about.

the pencil's picture
the pencil
Activity Score 235

compelling

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