A place to remember

December 2012

A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

Ambient advertisment created by Grey, Australia for TAC, within the category: Public Interest, NGO.

This many people won't make it to Christmas lunch.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana

Comments (6)

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Highest Rated

the pencil's picture
the pencil
Activity Score 235


kleenex's picture
Activity Score 48065


mitali prasad's picture
mitali prasad
Activity Score 458

no,,am not getting the ad,,,what;s the product,,,am not able to figure out,,,:(

dbor's picture
Activity Score 1455

And what's the point?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

works :)

Love creating ads..

Black Hour's picture
Black Hour
Activity Score 368

I would sit in this chair without caring/knowing what it is really about.

the pencil's picture
the pencil
Activity Score 235