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Swisscom, Samsung S4: All eyes on the S4

Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Advertising Agency: Heimat Berlin, Germany
Chief Creative Officer: Guido Heffels
Managing Creative Director: Myles Lord
Group Creative Director: Michael Schachtner
Creative Director: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Account Manager: Christina Müller
Tv Producers: Alexander Münzer, Ute Ressler
Strategy: Andreas Mengele, Sven Koesling
Production Company: Who's Mcqueen Picture
Producers: Alke Gessler, Kalle Petersson
Director: Kai Sehr
Camera: Tobias Dengler
Editors: Daniel Kundrat, Boris Kraschin
Digital Production: Perfect Fools
Technical Director: Björn Kummeneje
Executive Producers: Rainer Spix, Philipp Petersson

8 comments

morse's picture
morse
15809 pencils

That was FUN! Well done. How many did they give away?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
27722 pencils

I do not think many since you had to wait one full hour to get a free phone.

Troll's picture
Troll
612 pencils

I love this idea. So great.

Arnav's picture
Arnav
168 pencils

GREAT! just do this contest in my country.....& you'll start the riots in here

barmelin's picture
barmelin
2 pencils

Amazing ... Great idea !!!

feysal's picture
feysal
2267 pencils

awesome idea?

groovy baby!

Comellaus's picture
Comellaus
2 pencils

Why no girls with big boobs?

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