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All eyes on the S4

Agency: 
Published/Aired: 
May 2013
Description: 

Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Advertising Agency: Heimat Berlin, Germany
Chief Creative Officer: Guido Heffels
Managing Creative Director: Myles Lord
Group Creative Director: Michael Schachtner
Creative Director: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Account Manager: Christina Müller
Tv Producers: Alexander Münzer, Ute Ressler
Strategy: Andreas Mengele, Sven Koesling
Production Company: Who's Mcqueen Picture
Producers: Alke Gessler, Kalle Petersson
Director: Kai Sehr
Camera: Tobias Dengler
Editors: Daniel Kundrat, Boris Kraschin
Digital Production: Perfect Fools
Technical Director: Björn Kummeneje
Executive Producers: Rainer Spix, Philipp Petersson

Comments (8)

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Highest Rated

Comellaus's picture
Comellaus
Activity Score 2

Why no girls with big boobs?

morse's picture
morse
Activity Score 17364

That was FUN! Well done. How many did they give away?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43473

I do not think many since you had to wait one full hour to get a free phone.

Troll's picture
Troll
Activity Score 672

I love this idea. So great.

Arnav's picture
Arnav
Activity Score 166

GREAT! just do this contest in my country.....& you'll start the riots in here

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

sweet.

barmelin's picture
barmelin
Activity Score 2

Amazing ... Great idea !!!

feysal's picture
feysal
Activity Score 2561

awesome idea?

groovy baby!

Comellaus's picture
Comellaus
Activity Score 2

Why no girls with big boobs?

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